Taylor Swift has traveled back to Kansas City for the Chiefs’ NFL game against the Denver Broncos, one day following the release of the “Eras Tour” film Wednesday evening at Los Angeles.
Swift has been in the news since Swift was first reported to be in a relationship with Chiefs tight end Travis Kelce, Swift has since appeared in three of the four games played by the tight end – giving the NFL an enormous increase in viewership and triggering an uproar in the media and color commentators taking part in the craze in the course of play.
Swift showed up at the stadium around 6:30 local time. This was about 45 minutes prior to the game’s kickoff. Swift quickly made it to a luxurious suite in Arrowhead Stadium. GEHA Field at Arrowhead Stadium with Travis Kelce’s mother Donna Kelce.
Thursday Night Football was initially unassuming about Swift’s arrival in the game’s pregame. The broadcaster noted that she had arrived “in the building” without showing her on the show. Just a few minutes later after, it was revealed that the Prime Video broadcast showed a small clip of Swift settling in the room. An interview pre-recorded of Kelce was followed by a close-up focusing about his relationships with Swift.
Swift was seen wearing the Chiefs jacket from Erin Andrews’ WEAR line. Andrews recently revealed to Variety that she’d sent Swift several pieces from her collection in the hope that she would wear one of them in the future.
The singer-songwriter was at the Chiefs-Jets game a couple of weeks ago, with Hugh Jackman, Blake Lively and Ryan Reynolds among those joining her in the seats. Around 27 million people tuned on to the NBC’s Sunday Night Football that day. In addition, the sales of Kelce’s jerseys have grown by an astonishing 400 percent since Swift first made his debut in into the NFL world.
The Swift football craze began week 3 of this season’s NFL season, following the Chiefs defeated their rivals the Chicago Bears, and the media attention surrounding her presence at Chiefs games is yet to abate in Week 5.
The NFL immediately profited from Swift’s immense popularity by posting pictures of Swift via its official social media channels and often showing her on camera during broadcasts.
Some other brands too are benefiting from. A photo of Swift playing at a sporting event was shared on social media featuring the words “Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch”, Heinz released a special “Ketchup and Seemingly Ranch” variant of its condiment mix. The Empire State Building also changed its colors to white and red to honor the photo.
Taylor Swift is at Arrowhead for her third #NFL game of the season! 🙌
(🎥: @NFL)
— Sunday Night Football on NBC (@SNFonNBC) October 12, 2023
The night of Wednesday, Swift attended the premier of her concert film “Taylor Swift: The Eras Tour” in Los Angeles’s AMC Grove theater, with other celebrities in attendance such as Beyonce as well as Adam Sandler showing their support during the screening. Swift delivered a speech prior to the film’s screening to an crowd comprised of “hand-selected” fans and supporter who said “I’ve always had a blast making this film. I’m shocked that I’m allowed to make music profession it’s amazing. I’ve never had as many fun moments in my life as I’ve had during the ‘Eras Tour. It’s by far the most exciting experience in my life.”
She ended by saying “I think the fans will see — and the dancers, you’ll all see — how much you are main characters in this film. And I love you so much. I appreciate you being here because this night it is a core memory for me and you’re a part of it. And you decided you wanted to spend your evening here with us. So I really hope you have fun. I hope you love it so much.”
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